IFF Identifies Ten Consumer Moments Reshaping Food and Beverage Innovation in the GLP-1 Era
Business Wire•27/10/2026•11:00 ET
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Key Highlights
- ➤IFF launches GLP-1 Consumer Moments of Opportunity report
- ➤Report identifies ten food and beverage innovation opportunities for GLP-1 users
- ➤Hydration Plus framework outlines five beverage need states
- ➤IFF partnered with InsightsNow, analyzing 25,000-plus GLP-1 social posts
Expert Statements
Yuvraj Arora, President of IFF Taste
“What GLP-1 users need from food and beverage products depends on the moment, and those needs can change many times throughout the day.”
Yuvraj Arora, President of IFF Taste
“The most successful innovations will be designed around the occasions that matter most to consumers, delivering the right balance of nutrition, enjoyment and functionality for each one.”
Yuvraj Arora, President of IFF Taste
“Understanding these moments can unlock entirely new avenues for innovation.”
Mark Haupt, Chief Medical Officer and Vice President of Health Sciences R&D for IFF Health & Biosciences
“One of the clearest findings is that nutrition isn't the only thing consumers are thinking about.”
Mark Haupt, Chief Medical Officer and Vice President of Health Sciences R&D for IFF Health & Biosciences
“What remains constant is the desire for foods and beverages that help them meet their health goals while still enjoying the experience.”
IFF Identifies Ten Consumer Moments Reshaping Food and Beverage Innovation in the GLP-1 Era
New research reveals how smaller, more intentional eating occasions are creating new opportunities for nutrition, flavor and renewed enjoyment.
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