IM8 Named Official Nutrition Partner of the NBA in Australia and Southeast Asia

Danny Yeung, CEO of Prenetics and Co-Founder of IM8

“A few years ago, IM8 was an idea David Beckham and I sketched out together, with one ambition: to build a global health brand backed by the credibility of the world’s greatest athletes. Today, we’re standing alongside the NBA, the most iconic league on the planet and the most powerful sports brand in the region. Together, we’re bringing IM8 to approximately 660 million people across Australia and Southeast Asia, pairing large, basketball-loving communities with a growing demand for premium health and wellness, as IM8 continues to expand globally.”

Giannis Antetokounmpo, IM8 athlete ambassador, two-time Kia NBA Most Valuable Player and 2021 NBA Champion

“Basketball has given me everything, and I’ve seen first-hand how this game brings people together in every corner of the world. I grew up in Athens dreaming about the NBA, so bringing IM8 to basketball fans across Australia and Southeast Asia means a lot to me. Taking care of your body allows you to show up and be your best every single day.”

Sheila Rasu, NBA Head of Southeast Asia and Asia Marketing

“Our collaboration with IM8 reflects the NBA’s commitment to promoting the importance of a healthy lifestyle in the communities where we operate. We look forward to working with IM8 to curate new experiences for NBA fans and IM8 consumers in Australia and across Southeast Asia.”