Informa TechTarget Launches MCP Server to Bring ‘Buyer Intelligence’ into AI Workflows
Business Wire•29/09/2026•11:05 ET
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Key Highlights
- ➤Informa TechTarget (TTGT) launches Buyer Intelligence access through an MCP server
- ➤MCP integration connects person-level intent data with Claude, ChatGPT, Copilot, Gemini, and custom AI systems
- ➤Buyer Intelligence enables account battlecards, market analyses, and personalized buyer outreach within AI workflows
- ➤New access expands integrations beyond Portal to MAP, CRM, ABM, and modern data platforms
Expert Statements
Gary Nugent, Chief Executive Officer of Informa TechTarget
“We strive to be an indispensable partner to our customers, so we’ll continue to innovate to support their success as AI opens up new opportunities to drive even more value from our proprietary intent data and insights”
Gary Nugent, Chief Executive Officer of Informa TechTarget
“Now our customers can seamlessly incorporate our uniquely rich intelligence to drive measurable growth with confidence and fuel their GTM success, whether they’re building an account strategy in Salesforce, analyzing buying patterns in Snowflake, or working with more advanced agent-led skills and workflows in tools like Claude.”
Mark Picone, Chief Product and Technology Officer of Informa TechTarget
“The combination of our purpose-built AI skills and this new accessibility via AI workflows really unlocks the power of our Buyer Intelligence in ways we haven’t been able to realize until now”
Mark Picone, Chief Product and Technology Officer of Informa TechTarget
“By making our person-level intent data accessible via MCP server and other modern data infrastructure, we’re enabling our customers to build and enhance sophisticated, AI-driven GTM motions leveraging the richest buyer data available in B2B.”
Informa TechTarget Launches MCP Server to Bring ‘Buyer Intelligence’ into AI Workflows
B2B marketing and sales teams can now tap into proprietary person-level intent data and buyer insights directly from within LLMs including Claude, ChatGPT, Copilot, Gemini, and custom-built AI systems
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