Informa TechTarget to Integrate its Proprietary ‘Buyer Intelligence’ with Demandbase to Help Joint Customers Transform ABM Strategy and Achieve Unprecedented Outcomes

Luke Thornton, Head of Revenue Operations, Strategy & Corporate Development, Informa TechTarget

“Demandbase is one of our premier partners and a leader in GTM orchestration and ABM alignment, and integrating our Buyer Intelligence into their platform is a major priority for Informa TechTarget”

Luke Thornton, Head of Revenue Operations, Strategy & Corporate Development, Informa TechTarget

“With this new integration, we’ll make it easier than ever for our shared customers to seamlessly incorporate our high-quality, exclusive, person-level signals into their ABM programs within Demandbase. B2B marketing and sales teams will be able to move from signal to action faster and with far greater precision than ever possible before”

David Fiori, Senior Manager of Partnerships, Demandbase

“The more we understand about who’s buying and what matters to them, the more effective every go-to-market decision becomes”

David Fiori, Senior Manager of Partnerships, Demandbase

“By bringing Informa TechTarget’s person-level insights together with Demandbase’s account intelligence and activation capabilities, we’re giving customers an even clearer picture of their buyers, and greater precision in turning that understanding into pipeline.”