iQIYI 2026 National Day Holiday Snapshot: Premium Titles Drive Daily Viewing Time Up Over 12%, Big Screens Lead with Nearly 60% Share
PR Newswire•10/10/2026•00:19 ET
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Key Highlights
- ➤Average daily viewing time rose over 12% during October 1–7 holiday
- ➤TV screens accounted for nearly 60% of average daily viewing time
- ➤The Old Story of Yu Hong reached iQIYI popularity index 8,414
- ➤Kung Fu Soccer instantly topped iQIYI’s film heat index after October 3 streaming launch
- ➤The Ferry Man AIGC series surpassed RMB 10 million cumulative revenue-sharing box office
iQIYI 2026 National Day Holiday Snapshot: Premium Titles Drive Daily Viewing Time Up Over 12%, Big Screens Lead with Nearly 60% Share PR Newswire
BEIJING, Oct. 10, 2026 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, has announced an increase in audience engagement across its ecosystem during the National Day holiday from October 1 to 7. Driven by a robust content slate and the rising popularity of multi-terminal viewing, average daily viewing time grew by more than 12% compared to the pre-holiday period.
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