Jif® Unveils First Major Brand Refresh in More than 30 Years as Peanut Butter Moves Beyond the PB&J

Jif® Unveils First Major Brand Refresh in More than 30 Years as Peanut Butter Moves Beyond the PB&J

, America's favorite peanut butter brand*, has introduced updated branding, representing the first major update of the iconic brand's style in more than 30 years. * Modernized branding is highlighted by an evolved take on the signature tri-color logo and updated imagery to inspire new snack ideas. * The brand is launching the new look to reflect the broader relevance