Keurig Dr Pepper Reveals 2027 Beverage Innovation Ahead of NACS Show
PR Newswire•05/10/2026•09:00 ET
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Key Highlights
- ➤KDP will distribute more than 25 new energy items across its portfolio in 2027
- ➤Dr Pepper Ice Cream Float launches nationwide as a permanent offering in February 2027
- ➤GHOST Energy x 7UP and x A&W become permanent offerings in 2027
- ➤7UP debuts its most significant brand evolution in more than 15 years
- ➤Sunkist introduces updated graphics and a refreshed recipe in Q1 2027
Expert Statements
Jeff Tabor, Chief Customer Officer at Keurig Dr Pepper
“Beverages are one of the strongest drivers of traffic and basket growth for convenience retailers, and innovation is what keeps shoppers engaged. Our 2027 pipeline brings together breakthrough energy varieties, culturally relevant flavors and meaningful investments in some of the industry's most iconic brands. Backed by our broad portfolio and route-to-market capabilities, these innovations are designed to create excitement, spark discovery and help retailers capture incremental sales across the beverage category.”
Keurig Dr Pepper Reveals 2027 Beverage Innovation Ahead of NACS Show PR Newswire
New offerings bring beverage culture's biggest trends to life through distinctive new flavors, expanded energy choices and updates to iconic brands
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