KeyBank and Pitt Athletics Team Up To Launch Reading in the Classroom Initiative
Key Highlights
- ➤KeyBank, Pitt Athletics, and JMI Sports launch Reading in the Classroom initiative
- ➤Student-athletes and KeyBank leaders will visit one Pittsburgh-area school monthly
- ➤Program runs throughout the 2026-27 academic year with books and supplies for students
- ➤KeyBank partnership includes presenting sponsorship of Pitt's 2026 women's volleyball team
Expert Statements
Patty Jurca, KeyBank Chief Brand Officer
“We're so proud to partner with Pitt Athletics and JMI Sports to bring the community together around something as important as reading.”
Patty Jurca, KeyBank Chief Brand Officer
“This program gives students the opportunity to connect with role models from their own community while building excitement and confidence around reading.”
Patty Jurca, KeyBank Chief Brand Officer
“Seeing the joy these visits bring to students makes this partnership especially meaningful.”
Kyle Bruce, Pitt Athletics Chief Commercial Officer
“KeyBank has been a valuable partner for Pitt Athletics, and we are excited to launch the Reading in the Classroom initiative.”
Kyle Bruce, Pitt Athletics Chief Commercial Officer
“It's important for our student-athletes to connect with our community and have an impact on students.”
Kyle Bruce, Pitt Athletics Chief Commercial Officer
“Reading is one of the simplest ways to make a difference in a child's life, and our student-athletes take that responsibility seriously.”
Kyle Bruce, Pitt Athletics Chief Commercial Officer
“We're grateful to KeyBank and JMI Sports for helping us bring this program to schools across the region.”
PITTSBURGH, PA / ACCESS Newswire / November 12, 2026 / KeyBank, Pitt Athletics, and its multimedia rights partner JMI Sports have launched "Reading in the Classroom with Pitt Athletics," a new community engagement program designed to inspire students through reading, mentorship, and personal connection. Throughout the 2026-27 academic year, Pitt Athletics student-athletes and local KeyBank leaders will visit one elementary school in the Greater Pittsburgh area each month to read with students and encourage a love of learning.
During each visit, students will receive a co-branded bookmark, drawstring bag and copies of an age-appropriate book.
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