KeyBank Named Official Retail Bank of Colorado Avalanche
Key Highlights
- ➤KeyBank renewed a three-year partnership with Kroenke Sports & Entertainment
- ➤KeyBank became the Colorado Avalanche’s exclusive Official Retail Bank Partner
- ➤KeyBank secured naming rights for the KeyBank Ice Deck at Ball Arena
- ➤KeyBank will sponsor small-business programming across Avalanche media and in-game platforms
- ➤KeyBank assets totaled approximately $191 billion at June 30, 2026
Expert Statements
Chris Picardi, KeyBank Colorado Market President
“KeyBank is proud to return as the Official Retail Bank of the Colorado Avalanche, building on a relationship that dates back to the team’s first puck drop 30 years ago.”
Chris Picardi, KeyBank Colorado Market President
“For three decades, we’ve been honored to serve Colorado families, businesses and communities while sharing in the excitement and pride Avs hockey brings to our state.”
Chris Picardi, KeyBank Colorado Market President
“This partnership reflects our deep roots in Colorado and our ongoing commitment to investing in the places where we live and work.”
Chris Picardi, KeyBank Colorado Market President
“We are excited to begin this next chapter with the Avalanche and look forward to all we can accomplish together.”
Lacy Ekert, Chief Commercial Officer at Kroenke Sports & Entertainment
“KeyBank has been an exceptional partner of the Colorado Avalanche, sharing our commitment to excellence, innovation, and making a meaningful impact throughout our community.”
Lacy Ekert, Chief Commercial Officer at Kroenke Sports & Entertainment
“As we continue this longstanding relationship, we are excited to build on the strong foundation we’ve created together and deliver memorable experiences for our fans while supporting initiatives that strengthen Colorado.”
Lacy Ekert, Chief Commercial Officer at Kroenke Sports & Entertainment
“We are proud to extend and expand our partnership with KeyBank and look forward to the continued success we will achieve together.”
DENVER, CO / ACCESS Newswire / October 5, 2026 / Kroenke Sports & Entertainment (KSE) announced today a three-year partnership renewal with KeyBank - one of the nation's largest bank-based financial services companies, with more than 50 branches in Colorado - which includes a new designation for KeyBank as the exclusive Official Retail Bank Partner of the Colorado Avalanche.
Through the partnership, KeyBank will assume naming rights for what will now be known as the KeyBank Ice Deck - an exclusive, all-inclusive premium seating area on the glass - and a new KeyBank Small Business Spotlight program highlighting Colorado-based small businesses through segments on Altitude Sports television and radio, digital media, and in-game elements at Ball Arena. KeyBank also will serve as presenting sponsor of the next three regular-season home openers and the annual Avalanche Alumni Game at the University of Denver. The KeyBank logo will appear in center ice at Ball Arena, under the Avalanche logo, and on banners inside the Arena's Grand Atrium (west) entrance.
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