Kraft Mac & Cheese Enters First New Category in Nearly 20 Years with Cheesy Ramen
Business Wire•06/10/2026•07:00 ET
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Key Highlights
- ➤Ramen category valued at $2.7 billion, growing nine percent year over year
- ➤Cheesy ramen segment doubled over the past three years
- ➤Kraft Mac & Cheese launches Cheesy Ramen in Spicy, Chicken and Pork varieties
- ➤Nationwide availability begins in early 2027
- ➤Kraft Heinz supports launch with broader $700 million brand investment
Expert Statements
Nicolas Henault, Vice President of Marketing for Kraft Mac & Cheese
“Consumers are increasingly looking for bold flavors and new ways to enjoy the foods they love, and we’re seeing growing demand for cheesy ramen in the U.S.”
Nicolas Henault, Vice President of Marketing for Kraft Mac & Cheese
“As a brand that has been delivering cheesy comfort for nearly 90 years, we saw a natural opportunity to bring our cheese expertise to ramen and give consumers a uniquely Kraft Mac & Cheese take on a format they’re already embracing.”
Kraft Mac & Cheese Enters First New Category in Nearly 20 Years with Cheesy Ramen
Featuring three new varieties, the Best Thing Ever is bringing its signature cheese expertise to one of the fastest-growing ways consumers are eating ramen
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