Kroger is America's candy destination
PR Newswire•16/10/2026•09:00 ET
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Key Highlights
- ➤Kroger expects to sell 25 million pounds of Halloween candy this season
- ➤Kroger expects to sell nine million bags of fun-sized chocolate treats
- ➤57% of U.S. adults celebrate Halloween for a full season
- ➤84% plan to hand out candy to trick-or-treaters
- ➤Kroger's Halloween assortment is available in stores and online
Expert Statements
Mike Murphy, Group vice president for center store and merchandising at Kroger
“Halloween is one of the most fun times of year for families and communities, and candy plays an important role”
Mike Murphy, Group vice president for center store and merchandising at Kroger
“We want every customer to find what they are looking for, whether it's a full candy bowl for neighborhood kids, the perfect treat for a classroom party or a seasonal favorite.”
Retailer expects to sell 25 million pounds of Halloween candy this season
CINCINNATI, Oct. 16, 2026 /PRNewswire/ -- Halloween is one of America's most anticipated celebrations, and candy is at the center of it. This year, The Kroger Co. (NYSE: KR), America's grocer, expects to sell 25 million pounds of Halloween candy.
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