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Kroger, One of the Largest American Retail and Supermarket Chains, Rolls Out Fold Bitcoin Gift Card™ Program Nationwide

Globe Newswire•19/08/2026•09:00 ET
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PHOENIX, Aug. 19, 2026 (GLOBE NEWSWIRE) -- Fold Holdings, Inc. (NASDAQ: FLD) (“Fold” or the “Company”), a bitcoin financial services company making it easy for individuals to earn, save and spend bitcoin through everyday financial tools, today announced that Kroger, one of the largest American retail and supermarket chains, has expanded its Fold Bitcoin Gift Card™ offering, following a successful seasonal pilot. The Fold Bitcoin Gift Card is now available to purchase in values ranging from $25 to $500 online or at select Kroger stores nationwide. These physical or digital cards let you gift Bitcoin easily without needing to set up a complex crypto wallet. Shoppers can find their nearest participating Kroger location using the Fold Bitcoin Gift Card store locator here.

“Kroger initially launched its Fold Bitcoin Gift Card program as a limited seasonal pilot. After seeing the results, they’ve chosen to bring it back and expand the program, which we view as a strong signal of confidence in the product and its potential in traditional retail channels,” said Will Reeves, Chairman and CEO of Fold. “For us, it’s a powerful proof point that a major national grocer sees lasting value in bringing Bitcoin‑powered rewards into the aisles where people already shop.”

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