Lamar Advertising Acquires Assets of Newman Outdoor Advertising
Key Highlights
- ➤Lamar acquired Newman’s assets, adding more than 2,250 billboard faces
- ➤Acquisition includes 73 digital displays across four upper Midwest states
- ➤Transaction establishes Lamar as the leading player in North Dakota
- ➤Cash purchase price was not disclosed
Expert Statements
Sean Reilly, Chief executive officer of Lamar Advertising Company
“We are thrilled to add Newman’s inventory, which will further strengthen our portfolio across the upper Midwest.”
Sean Reilly, Chief executive officer of Lamar Advertising Company
“The transaction immediately establishes us as the leading player in North Dakota.”
Sean Reilly, Chief executive officer of Lamar Advertising Company
“As a company with deep family roots ourselves, we admire the platform that the Newman family built and we appreciate their trust in Lamar to carry the business forward.”
Kari Newman Ness, Chairperson of the Board of Newman Outdoor Advertising
“The Newman family wishes Lamar the very best as they take over the Newman Outdoor inventory.”
Kari Newman Ness, Chairperson of the Board of Newman Outdoor Advertising
“This is a good day for our family as I’m confident it is for Lamar.”
BATON ROUGE, La., Nov. 11, 2026 (GLOBE NEWSWIRE) -- Lamar Advertising Company (Nasdaq: LAMR) (“Lamar” or the “Company”), a leading owner and operator of outdoor advertising assets, announced today that it has acquired the assets of Newman Outdoor Advertising (“Newman”), bolstering its presence in the Midwest.
The acquisition, which closed this week, adds more than 2250 billboard faces, including 73 digital displays, in North Dakota, Minnesota, Montana and South Dakota.
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