Land O'Lakes Brings Modern Images of Rural America to Times Square and Cities Nationwide

Heather Malenshek, Senior Vice President and Chief Marketing Officer at Land O’Lakes, Inc.

“Our goal is simple: to close the gap between how rural America is perceived and how it truly lives”

Heather Malenshek, Senior Vice President and Chief Marketing Officer at Land O’Lakes, Inc.

“Millions of people living and working in rural communities help power our food system and broader economy, yet the story most Americans encounter bears little resemblance to that reality.”

Heather Malenshek, Senior Vice President and Chief Marketing Officer at Land O’Lakes, Inc.

“But rural America is not waiting to be saved – it is ready to be seen.”

Heather Malenshek, Senior Vice President and Chief Marketing Officer at Land O’Lakes, Inc.

“By placing authentic rural images in major metropolitan areas, we’re creating new opportunities for people to see rural America as it is today: dynamic, innovative and essential to our collective future.”

Dan Levi, Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor

“Out-of-home has always been a powerful platform for brands to create moments that stay with people”

Dan Levi, Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor

“I’m thrilled that Clear Channel can help Land O’Lakes bring a more authentic view of modern rural life to audiences at scale.”

Dan Levi, Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor

“As we introduce audiences in New York and cities across the country to these heartfelt, contemporary and very real portraits of rural people, places and communities, they hopefully will join Land O’ Lakes in not just celebrating National Farmer’s Day but also celebrate the people who help power our food system and economy.”

Tawnya Crawford, Vice President of Custom Solutions at Getty Images

“Many brands want to reach rural audiences more effectively, but they’re often working with an incomplete visual picture of rural America.”

Tawnya Crawford, Vice President of Custom Solutions at Getty Images

“Through our partnership with Land O’Lakes, we combined audience insights from our VisualGPS insights platform with custom content creation to build imagery that more accurately reflects rural communities today.”

Tawnya Crawford, Vice President of Custom Solutions at Getty Images

“This work demonstrates how brands can move beyond identifying representation gaps and create visual content that can be trusted, helping them connect with audiences in ways that are more relevant, accurate and effective.”