Landmark Sunlife global research finds 65% of people want connected support across their health, finances and protection as navigating these needs has become increasingly complex
Key Highlights
- ➤Sun Life research finds 65% want integrated health, financial and protection support
- ➤Only 33% have full plans for unexpected illness or accident costs
- ➤Only 31% have full plans securing their family’s future
- ➤Caregiving preparedness lags: 27% have full plans versus 57% prioritizing it
- ➤Sun Life unveils refreshed global brand, logo and “Making life brighter” tagline
Expert Statements
Kevin Strain, President and CEO, Sun Life
“This research shows that Clients want us to understand the full picture and make it easier for them to act”
Kevin Strain, President and CEO, Sun Life
“Helping people close the gap between intention and action is at the heart of our Purpose of helping Clients build lifetime financial security and lead healthier lives.”
Kevin Strain, President and CEO, Sun Life
“It is also central to how we will grow our business.”
Kevin Strain, President and CEO, Sun Life
“By helping people prepare for life’s most important moments and move forward with confidence, we can earn more of their trust, deepen our relationships and support them throughout their lives.”
Kevin Strain, President and CEO, Sun Life
“That’s what Making life brighter means, and it’s what Sun Life is built to do.”
Chris Hewitt, Senior Vice-President, Global Chief Client Experience and Marketing Officer, Sun Life
“People know what matters to them. We make it easier for them to act,”
Chris Hewitt, Senior Vice-President, Global Chief Client Experience and Marketing Officer, Sun Life
“By bringing more of Sun Life together around each Client, we can help connect the different parts of their lives and give them greater clarity and confidence to move forward.”
Chris Hewitt, Senior Vice-President, Global Chief Client Experience and Marketing Officer, Sun Life
“Making life brighter is more than a tagline. It’s what that commitment looks like in action.”
Landmark Sunlife global research finds 65% of people want connected support across their health, finances and protection as navigating these needs has become increasingly complex PR Newswire
Sunlife's largest global survey of its kind reveals gap between what people want to protect and how prepared they are
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