Leading Sports Goods Retailer Expands Investment in Bridgeline's HawkSearch Platform

WOBURN, MA / ACCESS Newswire / July 30, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered product discovery and eCommerce solutions, announced today that a leading North American sporting goods retailer has expanded its HawkSearch deployment with advanced analytics and search optimization capabilities. The expansion builds on a HawkSearch relationship that began in 2023and reflects growing demand for AI-powered technologies that help merchants improve product discovery, better understand customer intent, and optimize digital commerce performance.

The retailer recently expanded its investment in HawkSearch by adopting Advanced Reports and additional infrastructure capabilities designed to enhance visibility into search performance and support evolving business requirements. The expanded deployment enables the retailer to gain deeper insight into shopper behavior, identify merchandising opportunities, and continuously optimize its online buying experience.