LG Ad Solutions and Best Buy Ads Connect Premium LG TV inventory and Retail Media
Business Wire•07/10/2026•13:00 ET
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Key Highlights
- ➤Best Buy Ads audiences added to premium LG TV Home Screen and CTV inventory
- ➤Partnership marks first retail media availability for LG Home Screen inventory
- ➤Advertisers gain closed-loop measurement connecting LG campaign exposure to sales outcomes
- ➤Inventory is available immediately and transacted programmatically through Magnite
- ➤Best Buy generated more than $41.6 billion revenue in fiscal 2026
Expert Statements
Serge Matta, President of Global Ad Sales, LG Ad Solutions
“The Home Screen has a distinct role at the point of discovery, before content begins. By bringing Best Buy Ads retail media demand to the Home Screen alongside CTV Video, we’re opening premium LG TV inventory to a different source of investment and connecting that investment to outcomes”
Lisa Valentino, Chief Ads and Media Officer, Best Buy
“Advertisers increasingly want the ability to connect retail media investments with premium media experiences and measurable sales results.”
LG Ad Solutions and Best Buy Ads Connect Premium LG TV inventory and Retail Media
Partnership brings Best Buy Ads audiences and measurement capabilities to the LG Electronics' TV ecosystem, including Home Screen and CTV video inventory, creating new opportunities for brands to drive measurable outcomes
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