LG Ad Solutions and Magnite Expand Partnership to Advance Agentic Buying on the Home Screen
Key Highlights
- ➤Magnite and LG Ad Solutions extend partnership for three years.
- ➤SpringServe remains LG Ad Solutions’ exclusive CTV video ad server.
- ➤LG Home Screen inventory becomes available for agentic buying through Magnite’s Seller Agent.
- ➤H/L activates first agentic Home Screen campaign for Northern California Toyota Dealers Association.
- ➤Expanded integration connects SpringServe, ClearLine, and LG’s premium CTV inventory.
Expert Statements
Jeremy Cobb, VP at H/L
“As the first agency to activate home screen agentic ads through Magnite and LG Ad Solutions, we can move faster, reduce technical friction and create real audience connections on the largest screen in the home.”
Jeremy Cobb, VP at H/L
“Our clients get direct access to premium home screen inventory through the same stack as everything else we manage. It’s simpler, faster and built for performance.”
Mike Laband, Group SVP, Revenue at Magnite
“Our expanded relationship with LG Ad Solutions reflects a shared desire to innovate at the speed of the market.”
Mike Laband, Group SVP, Revenue at Magnite
“By deploying our agentic technology for LG Home Screen inventory, we’re replacing manual execution with automated, high-precision workflows.”
Mike Laband, Group SVP, Revenue at Magnite
“Combined with LG Ad Solutions’ expanded use of ClearLine, we are creating simpler, more automated ways for buyers to access and activate LG inventory.”
Kelly McMahon, EVP, Global Operations at LG Ad Solutions
“The Home Screen is where the streaming experience begins and where discovery can shape what viewers choose next,”
Kelly McMahon, EVP, Global Operations at LG Ad Solutions
“Expanding our partnership with Magnite makes it easier for advertisers to buy the Home Screen through new, more automated ways of working.”
Kelly McMahon, EVP, Global Operations at LG Ad Solutions
“As buying evolves, we want to make it easier for advertisers to take advantage of everything the Home Screen can offer.”
NEW YORK, Oct. 14, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and LG Ad Solutions today announced a three-year extension of their partnership, with Magnite’s SpringServe continuing as LG Ad Solutions’ exclusive CTV video ad server and Magnite as a preferred programmatic partner across North America, APAC, and EMEA. As part of this expanded relationship, LG Ad Solutions is making its Home Screen inventory available for agentic buying through Magnite’s Seller Agent, building on the companies’ existing programmatic integration.
Independent advertising agency H/L is the first buyer to activate LG Home Screen inventory using Magnite’s agentic buying capabilities, on behalf of the Northern California Toyota Dealers Association. Timed to the fall football season, the campaign moves from media planning to execution through a single path, eliminating the manual steps typically required to launch a high-impact streaming campaign.
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