Life360 Appoints Advertising Leader Donna Sharp as General Manager of Life360 Ads
Key Highlights
- ➤Donna Sharp appointed General Manager of Life360 Ads
- ➤Sharp will lead advertising growth, monetization, and strategy
- ➤Life360 Ads targets 100M+ monthly active users
- ➤Advertising remains core to Life360’s growth strategy
- ➤Life360 serves approximately 102.4 million monthly active users as of June 30, 2026
Expert Statements
James Selby, Chief Revenue Officer of Life360
“We’ve built a strong foundation, and the opportunity ahead is delivering high-quality, personalized ads that create value for our members and drive results for advertisers,”
James Selby, Chief Revenue Officer of Life360
“Donna has spent her career turning companies with unique first-party data into scaled ad businesses. She already knows Life360 from her time advising us, and that familiarity, paired with her expertise, is exactly what we need to take Life360 Ads to the next stage of growth.”
Donna Sharp, General Manager of Life360 Ads
“Families rely on Life360 every day, and that kind of trusted daily connection is rare in advertising. It’s what turns reach into real results for brands,”
Donna Sharp, General Manager of Life360 Ads
“I’ve had a front-row seat to what this team has built, and I’m excited to take it to the next level, deepening measurement, building out our sales organization and expanding across screens, always with members at the center.”
SAN FRANCISCO, Oct. 27, 2026 (GLOBE NEWSWIRE) -- Life360 (Nasdaq: LIF), the leading family connection and safety company, today announced the appointment of Donna Sharp as General Manager of Life360 Ads. Sharp will lead growth, monetization, and advertising strategy for Life360’s network of 100M+ monthly active users and report to James Selby, Chief Revenue Officer.
Sharp most recently served as a Managing Director at MediaLink and a Partner at United Talent Agency (UTA), where she was a core architect behind the rise of commerce media, designing the sales organizations, commercial models, and performance management approaches for many of the world’s largest retailers. She also advised Life360 as it built and launched Life360 Ads, giving her a deep understanding of the business.
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