Lifeway® Kefir Commercial Makes Chicagoland Television Debut Sunday, November 8, With New Muscle Mates™ Social Media Campaign to Follow
PR Newswire•06/11/2026•12:00 ET
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Key Highlights
- ➤Nov. 8 television debut expands Lifeway’s Chicagoland football campaign reach
- ➤New Muscle Mates social campaign features Colston Loveland and D’Andre Swift
- ➤Muscle Mates is high-protein probiotic kefir with creatine
Expert Statements
Julie Smolyansky, President and CEO of Lifeway Foods
“Football brings people together, and as a company with deep roots in Chicagoland, we’re excited to bring this campaign to an even wider audience.”
Julie Smolyansky, President and CEO of Lifeway Foods
“Colston and D’Andre bring incredible personality and energy to our brand, helping us connect with a new generation of consumers while showcasing how Lifeway Kefir and Muscle Mates can fit into active, everyday lifestyles.”
Lifeway® Kefir Commercial Makes Chicagoland Television Debut Sunday, November 8, With New Muscle Mates™ Social Media Campaign to Follow PR Newswire
MORTON GROVE, Ill., Nov. 6, 2026 /PRNewswire/ -- Lifeway Foods, Inc. (Nasdaq: LWAY) ("Lifeway" or "the Company"), the leading U.S. supplier of kefir and fermented probiotic products, is bringing its partnership with Chicago football stars Colston Loveland and D'Andre Swift to a bigger stage.
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