LILLY PULITZER SUPPORTS THE PINK AGENDA WITH 'PETALS WITH A PURPOSE' PRINT CAPSULE FOR BREAST CANCER AWARENESS MONTH
Key Highlights
- ➤Oxford Industries (OXM) subsidiary Lilly Pulitzer will donate $15,000 to The Pink Agenda.
- ➤Lilly Pulitzer launched a seven-piece breast cancer awareness capsule collection.
- ➤Petals With A Purpose collection is available online and at Lilly Pulitzer retail locations.
- ➤Collection revives A Rose By Any Other Name, a 1969 archival print.
Expert Statements
Michelle Kelly, CEO of Lilly Pulitzer
“We're incredibly proud to partner with The Pink Agenda and use the joy and optimism of Lilly to help raise awareness and support for breast cancer research. For this year's Print with Purpose, it felt especially meaningful to revisit A Rose By Any Other Name, a hand-painted archival print originally created in 1969. Bringing this beautiful piece of Lilly history back with a renewed purpose allows us to celebrate our heritage while supporting The Pink Agenda's important work and a cause that touches so many women, families, and communities.”
Serra Eken, Managing Director of The Pink Agenda
“We are thrilled to partner with Lilly Pulitzer this Breast Cancer Awareness Month and see A Rose By Any Other Name print take on such a meaningful new purpose. Partnerships like this allow us to engage new communities in our mission and continue raising critical awareness and funds for breast cancer research.”
LILLY PULITZER SUPPORTS THE PINK AGENDA WITH 'PETALS WITH A PURPOSE' PRINT CAPSULE FOR BREAST CANCER AWARENESS MONTH PR Newswire
PALM BEACH, Fla., Oct. 1, 2026 /PRNewswire/ -- This Breast Cancer Awareness Month, Lilly Pulitzer is proud to support The Pink Agenda, a nonprofit committed to raising money for breast cancer research and awareness, through Petals With A Purpose, the latest chapter of the brand's ongoing Print with Purpose initiative. Rooted in optimism, community, and Lilly Pulitzer's enduring belief in the power of color and print to bring people together, the partnership brings fashion and philanthropy together in support of a meaningful cause.
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