Lincoln Financial and EBRI Research Highlights the Critical Importance of Benefits Education and Communication
Business Wire•01/10/2026•08:30 ET
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Key Highlights
- ➤74% of employers cite voluntary benefits’ positive recruitment, retention and performance effects
- ➤Only 11% of employers offer accident, critical illness and hospital indemnity insurance together
- ➤86% of employees spend four hours or less reviewing enrollment materials
- ➤More than three-quarters of employees expressed interest after plain-language benefit descriptions
Expert Statements
Jimmy Reid, Executive Vice President, President of Workplace Solutions at Lincoln Financial
“A strong education and communication strategy can help employees understand how their options may support their financial goals. Making benefits clear and relevant can give employees greater confidence as they choose coverage for themselves and their family members”
Lincoln Financial and EBRI Research Highlights the Critical Importance of Benefits Education and Communication
Three-part study examines opportunities to help employees recognize the value of voluntary coverage
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