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Live by the Sword and Square Bring NYC’s Favorite Walk-In Tattoo and Piercing Shop to Times Square

Business Wire•04/11/2026•09:00 ET
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Key Highlights

  • ➤Live by the Sword opens Times Square flagship October 31, 2026
  • ➤Square-powered brand expands from Williamsburg booth to three brick-and-mortar locations
  • ➤Square reports Live by the Sword achieved 10x gross payment volume growth in six years
  • ➤Live by the Sword operates tattoo studios, piercing shops, and a full-service hair salon

Expert Statements

Rudy Temiz, Co-Owner, Live by the Sword

“We didn’t choose Square because someone sold us on it. We chose it because it offered a solution to our goals and it worked – from day one, when we were just starting out, and every day since,”

Rudy Temiz, Co-Owner, Live by the Sword

“As we’ve grown from one booth to three brick-and-mortar locations and now to our Times Square flagship, Square has been the constant that keeps everything running, from bookings to payments to rewarding our regulars.”

Matt Deiters, Head of Audiences at Square

“Live by the Sword really demonstrates how Square is built to handle everything sellers want to offer across their products and services.”

Matt Deiters, Head of Audiences at Square

“They didn’t just choose Square for payments, they chose us for everything including appointments, loyalty, and marketing to handle the unique operational demands of high-touch, creative businesses.”

Matt Deiters, Head of Audiences at Square

“What Rudy and Greg have built from a single booth in Brooklyn into a multi-location brand flagshipped in Times Square is extraordinary.”

Matt Deiters, Head of Audiences at Square

“The fact that they did it entirely on Square, by choice, from the very beginning is one of the best things you can say about a product. It’s very special to us to have been part of it.”

Live by the Sword and Square Bring NYC’s Favorite Walk-In Tattoo and Piercing Shop to Times Square

The multi-concept New York City beauty and personal care brand is expanding to its most iconic location yet, powered by Square’s unified commerce platform

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