Locafy to Acquire Map Labs’ Assets, Significantly Expanding Revenue and U.S. Customer Base
Key Highlights
- ➤Map Labs acquisition expected to add approximately US$2.0m ARR
- ➤Map Labs expected to contribute approximately US$900k EBIT in 2026
- ➤Locafy to pay up to US$3.0m cash, including US$1.0m performance-based
- ➤Map Labs brings 10,000+ end customers and a Fortune 100 company
- ➤Upfront consideration funded primarily through debt; no Locafy securities issued
Expert Statements
Gavin Burnett, Chief Executive Officer of Locafy
“We believe this is a transformational transaction for Locafy”
Gavin Burnett, Chief Executive Officer of Locafy
“We believe Map Labs will add an established U.S. customer base and profitable operating platform that increases our scale.”
Gavin Burnett, Chief Executive Officer of Locafy
“The transaction provides an attractive entry valuation, with US$1.0 million of the potential consideration tied to future revenue growth.”
Gavin Burnett, Chief Executive Officer of Locafy
“This structure aligns a meaningful portion of the purchase price with performance while preserving substantial upside for Locafy.”
Jason Jackson, Chief Operating Officer of Locafy
“The operational fit between the two businesses is strong.”
Jason Jackson, Chief Operating Officer of Locafy
“We expect that our first priority will be a seamless transition for Map Labs customers.”
Jason Jackson, Chief Operating Officer of Locafy
“We intend to then apply Locafy’s automation and scalable delivery systems to Map Labs’ proven service model to reduce manual processes, increase capacity and improve operating leverage.”
Liz Willits, Chief Marketing Officer of Locafy
“We believe this acquisition creates a broader and more complete customer proposition.”
Liz Willits, Chief Marketing Officer of Locafy
“We can introduce Maps marketing and Google Business Profile capabilities to Locafy customers while giving Map Labs customers access to our SEO, AEO, citation, and AI-powered website solutions.”
Liz Willits, Chief Marketing Officer of Locafy
“We believe the ability to cross-sell Locafy products into Map Labs’ established customer base is an important part of the growth opportunity.”
Liz Willits, Chief Marketing Officer of Locafy
“We believe it creates a pathway to increase revenue from existing customers without relying solely on new customer acquisition, while also providing additional value to those customers through a broader range of solutions.”
* Transaction expected to add approximately US$2.0m in Annual Recurring Revenue (ARR) and approximately US$900k in EBIT
Established multi-location customer base that includes a Fortune 100 company
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