Lola, the AI Assistant for Experiences, Debuts With New Membership Plans and Travel and Lifestyle Partners
Business Wire•29/09/2026•09:00 ET
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Key Highlights
- ➤Lola debuts AI experience assistant backed by Booking Holdings (BKNG)
- ➤Plus membership costs $5 per month with a 12-month commitment
- ➤VIP membership costs $25 per month with a 12-month commitment
- ➤VIP hotel rates offer savings of up to 15% at four- and five-star hotels
- ➤Lola launches with Booking Holdings brands and seven travel and lifestyle partners
Expert Statements
Steve Hafner, Co-founder of Lola
“We built Lola to give everyone the advantage of being well connected. The next generation of AI assistants should do more than answer questions. They should understand what you’re looking for, help you decide, and make it happen.”
Steve Hafner, Co-founder of Lola
“Paid membership plans enhance access through preferred rates, sought-after reservations, and human help without requiring a particular credit card.”
Paul English, Co-founder of Lola
“Every partner we add gives members more to choose from and more reasons to be a member.”
Paul English, Co-founder of Lola
“Lola learns what each member likes and searches across hotels, restaurants, events, and experiences to find the options worth their time, with member rates and perks attached. We’re building Lola to be comprehensive, and there are many more partners to come.”
Lola, the AI Assistant for Experiences, Debuts With New Membership Plans and Travel and Lifestyle Partners
Backed by Booking Holdings, Lola combines personalized recommendations with preferred rates and premium benefits across travel, dining, events, and more.
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