lululemon Appoints Ben Hallam as Chief Brand Officer to Strengthen Global Brand and Guest Experience
Business Wire•06/11/2026•16:05 ET
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Key Highlights
- ➤Ben Hallam appointed Chief Brand Officer, effective November 9, 2026
- ➤Emily Sunderland appointed Chief Strategy Officer, effective November 23, 2026
- ➤Hallam will lead global brand marketing, creative, stores, community, partnerships, and social impact
- ➤Chief Technology Officer and Chief Communications Officer searches remain underway
Expert Statements
Heidi O'Neill, Chief Executive Officer of lululemon
“Ben brings an exceptional combination of creative vision, commercial discipline, and experience transforming iconic, premium brands at scale.”
Heidi O'Neill, Chief Executive Officer of lululemon
“He has led brand, marketing, and creative teams across markets, and has a deep understanding of culture and how to connect with consumers globally.”
Heidi O'Neill, Chief Executive Officer of lululemon
“His proven ability to translate brand strategy into distinctive and compelling guest experiences will be critical as we strengthen how our brand comes to life across every touchpoint.”
Heidi O'Neill, Chief Executive Officer of lululemon
“Ben will play a central role in building a stronger and more competitive lululemon.”
Ben Hallam, Chief Brand Officer of lululemon
“lululemon is an extraordinary brand with a strong heritage of innovation and a meaningful connection with its community.”
Ben Hallam, Chief Brand Officer of lululemon
“I'm excited to build on those strengths, bringing together compelling brand storytelling and premium, distinctive experiences that make lululemon even more relevant for guests around the world.”
lululemon Appoints Ben Hallam as Chief Brand Officer to Strengthen Global Brand and Guest Experience
Emily Sunderland appointed Chief Strategy Officer to help shape the company's long-term strategic planning
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