Luxury Has An Authentication Problem; SMX Is Putting The Proof Inside The Product
ACCESSWIRE•31/08/2026•08:30 ET
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Whiz Insights
NEW YORK CITY, NY / ACCESS Newswire / August 31, 2026 / The luxury business has spent decades perfecting the art of making something desirable. SMX is addressing an increasingly important challenge for the industry: proving that what consumers are buying is actually what it claims to be.
That challenge is getting bigger. Luxury goods now travel through a world of global manufacturing, online marketplaces, resale platforms, recycling, repair and multiple ownership cycles. A handbag may change hands several times. Jewelry can be resold, inherited or remade. Fabrics can contain virgin and recycled fibers sourced from different suppliers and countries.
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