Lyft, Inc. Introduces Alcove, a New Global Brand for Its Chauffeur Network
Business Wire•15/10/2026•08:00 ET
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Key Highlights
- ➤Alcove launches in early 2027 as Lyft’s dedicated global chauffeur brand
- ➤TBR Global Chauffeuring transitions to Alcove in early 2027
- ➤Alcove is expected to bring Lyft incremental Gross Bookings and strong margins
- ➤Lyft says Alcove will not impact Q3 or Q4 2026 results
- ➤Alcove will operate in thousands of cities across six continents
Expert Statements
David Risher, CEO of Lyft
“Lyft is moving up and out, creating customer-obsessed products up and down the value chain and in more places around the world. Alcove supercharges that strategy”
David Risher, CEO of Lyft
“Great chauffeurs go above and beyond, and with Alcove, we are excited for more people to experience the highest levels of service. Like the bridge instead of the tunnel? Prefer 72 degrees? Want the rear window open just a bit? That’s what Alcove will offer.”
Lyft, Inc. Introduces Alcove, a New Global Brand for Its Chauffeur Network
Launching in early 2027, Alcove will combine TBR Global Chauffeuring's service expertise and global network with new technology to modernize global corporate ground transportation
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