Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+

NEW YORK, Sept. 23, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced it is the primary video ad server and a programmatic technology provider for HP TV+, providing access to programmatic demand across HP TV+ banner and video inventory.

By tapping into Magnite’s omnichannel suite, HP TV+ can seamlessly connect advertisers with active PC audiences across trusted programming categories spanning movies, live sports, lifestyle, news, and specialized content. As part of HP Media Network, HP TV+ is HP’s native free ad-supported streaming TV (FAST) environment designed specifically for personal PCs. HP TV+ delivers a personal, 1:1 streaming experience that bridges entertainment and active online behavior allowing users to watch, research, shop, and act on a single screen.