Major Retailer Selects HawkSearch to Replace Legacy Search Platform with AI-Powered Product Discovery
Key Highlights
- ➤Bridgeline wins HawkSearch deployment with major U.S. farm, ranch and lifestyle retailer
- ➤Retailer will transition approximately 180,000 products from its existing enterprise search platform
- ➤HawkSearch deployment covers two divisions with approximately 90,000 products each
- ➤Hybrid Hosting and Unified Search will support high-volume commerce and AI-powered product discovery
Expert Statements
Ari Kahn, President and CEO of Bridgeline Digital
“This win demonstrates HawkSearch's ability to compete in large-scale eCommerce environments where performance, scalability and cost predictability all matter.”
Ari Kahn, President and CEO of Bridgeline Digital
“This retailer operates a high-volume digital commerce environment with a large and growing product catalog. HawkSearch gives them an enterprise foundation for search today while creating a path toward more intelligent, AI-powered shopping experiences in the future.”
WOBURN, MA / ACCESS Newswire / November 12, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered product discovery and eCommerce solutions, announced today that a major U.S. farm, ranch and lifestyle retailer has selected HawkSearch to power search and product discovery across its digital commerce experience.
The competitive win will transition the retailer from its existing enterprise search platform to HawkSearch, supporting a complex eCommerce operation with approximately 180,000 products across two divisions. The retailer selected HawkSearch to provide greater control over its search infrastructure, more predictable operating costs, and a scalable platform capable of supporting its growing digital business.
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