Majority of U.S. Consumers Now Use AI to Shop, NIQ Finds

51% of U.S. consumers report using at least one AI tool for shopping in the past month, marking a tipping point in purchase behavior

NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced new findings from its Agentic Commerce Tracker showing that 51% of U.S. consumers have used at least one AI-powered tool to support their shopping in the past month. The results mark a significant milestone in how consumers discover, evaluate, and purchase products, and offer an early signal of how the data-driven economy is being reshaped by AI.