Malibu Boats® Introduces a New Brand Platform Alongside an All-New Wakesetter® 26 LSV and 20 VTX Towboat

LOUDON, Tenn., Sept. 21, 2026 (GLOBE NEWSWIRE) -- Malibu Boats, Inc. (NASDAQ: MBUU) today introduced Run the Sun™, a new brand platform and tagline for its flagship Malibu brand. The platform succeeds Truth on the Water™ and marks a major shift in how one of the category's leading performance sport boat brands tells its story, focusing less on what the boats do and more on how a full day on the water feels when everything comes together. Experience this new branding at malibuboats.com

Run the Sun is built on a tension every boater knows: the day is finite. A Malibu Boat makes it feel limitless. The platform celebrates owners who actively shape their day rather than react to it. They are the first ones on the dock, the last ones off the water, the ones pulling friends up for "just one more run" until nobody can remember why it was so important to head home.