MarketSpark Grew Its Sales Pipeline 5X with ZoomInfo

MarketSpark used a licensed B2B data feed from ZoomInfo to map which enterprises still ran life-safety systems on dying copper phone lines, and grew its sales pipeline about 5X.

ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, has reported that MarketSpark, a provider of analog replacement solutions for large enterprises, grew its sales pipeline about 5X using ZoomInfo data, according to the company.