Massimo Group Officially Launches Warrior 1500XD and Sentinel 1500 HVAC Crew at 2026 SEMA Show
PR Newswire•03/11/2026•09:30 ET
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Key Highlights
- ➤Warrior 1500XD and Sentinel 1500 HVAC Crew officially launch at 2026 SEMA Show
- ➤1500 Series uses new 1,499cc inline four-cylinder engine platform
- ➤Initial pre-order demand exceeds 100 units across Warrior and Sentinel models
- ➤Equip Exposition generated more than 100 prospective dealer leads
- ➤Massimo developing additional 1500 Series configurations for multiple segments and price points
Expert Statements
Quenton Petersen, Chief Executive Officer of Massimo Group
“Equip Exposition gave us our first opportunity to put these machines directly in front of a large dealer audience, and the response reinforced our confidence in what we have built”
Quenton Petersen, Chief Executive Officer of Massimo Group
“SEMA Show is the next step. We are now putting the Warrior and Sentinel on one of the largest automotive industry stages in the world and introducing Massimo's next generation of UTVs to a significantly broader audience of buyers, distributors, industry leaders and media.”
Quenton Petersen, Chief Executive Officer of Massimo Group
“The 1500 Series is about expanding what the Massimo brand can compete for”
Quenton Petersen, Chief Executive Officer of Massimo Group
“We have built our business around delivering strong value, and now we are bringing that philosophy into larger, more capable and more premium machines. We believe we can offer customers serious power, technology and comfort without forcing them into the extreme pricing that has become common at the top end of the UTV market.”
Quenton Petersen, Chief Executive Officer of Massimo Group
“SEMA Show isn't simply an opportunity to display two new vehicles”
Quenton Petersen, Chief Executive Officer of Massimo Group
“It puts our products and our company in front of tens of thousands of industry decision-makers and one of the largest concentrations of automotive media anywhere in the world. We intend to use that exposure to build dealer relationships, expand awareness of Massimo, develop new commercial opportunities and communicate where we are taking the company.”
Massimo Group Officially Launches Warrior 1500XD and Sentinel 1500 HVAC Crew at 2026 SEMA Show PR Newswire
Company Brings New 1,499cc UTV Platform to Global Industry Stage Following Strong Dealer Response at Equip Exposition
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