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Massimo Group Reports Strong Dealer Response to New Warrior 1500XD and Sentinel 1500 HVAC Crew Following Equip Exposition Debut

PR Newswire•27/10/2026•09:01 ET
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Key Highlights

  • ➤Initial pre-order demand exceeds 100 units across Warrior 1500XD and Sentinel 1500 HVAC Crew
  • ➤Massimo generated more than 100 prospective dealer leads at Equip Exposition
  • ➤2027 Warrior 1500XD and Sentinel 1500 HVAC Crew launch at SEMA November 3-6
  • ➤New 1,499cc inline-four platform targets higher-capability UTV market
  • ➤Massimo plans broader 1500 Series with HVAC, base and two-door configurations

Expert Statements

Quenton Petersen, Chief Executive Officer of Massimo Group

“The response at Equip was exactly what we wanted to see”

Quenton Petersen, Chief Executive Officer of Massimo Group

“We generated more than 100 prospective dealer leads and are already seeing estimated initial demand exceeding 100 units across the Warrior and Sentinel platforms. That early dealer response gives us additional confidence in both the products and the broader opportunity for the 1500 Series as we prepare for the official launch at the Specialty Equipment Market Association (SEMA) show in November.”

Quenton Petersen, Chief Executive Officer of Massimo Group

“We believe there is a meaningful opportunity between traditional value UTVs and the extremely high-priced machines at the top end of the market”

Quenton Petersen, Chief Executive Officer of Massimo Group

“Our objective with the 1500 Series is to deliver serious power, capability and comfort while maintaining the value positioning that has always been an important part of the Massimo brand.”

Quenton Petersen, Chief Executive Officer of Massimo Group

“Equip provided meaningful validation from the dealer market and strengthened our confidence in the direction we are taking”

Quenton Petersen, Chief Executive Officer of Massimo Group

“SEMA gives us an even larger platform to officially launch these vehicles, increase national awareness of the Massimo brand and continue building the dealer and commercial relationships that can support our next phase of growth.”

Massimo Group Reports Strong Dealer Response to New Warrior 1500XD and Sentinel 1500 HVAC Crew Following Equip Exposition Debut PR Newswire

Company Generates More Than 100 Prospective Dealer Leads and Estimates Initial Pre-Order Demand Exceeding 100 Units Ahead of Official SEMA Launch

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