Massimo Group Reports Strong Engagement with 1500 Series Following Official Launch at 2026 SEMA Show

Quenton Petersen, Chief Executive Officer of Massimo Group

“The response at SEMA was extremely encouraging from both a product and brand perspective”

Quenton Petersen, Chief Executive Officer of Massimo Group

“We had dealers interested in carrying the vehicles, fleet customers evaluating potential applications, upfitters discussing what could be built around the platform and consumers repeatedly asking us where and when they could buy one. That breadth of interest is exactly what we wanted to see from the official launch.”

Quenton Petersen, Chief Executive Officer of Massimo Group

“Having the Warrior featured in the New Products Showcase gave us exposure well beyond our own booth”

Quenton Petersen, Chief Executive Officer of Massimo Group

“The level of engagement around the Warrior was encouraging for our team. We believe the design, capability and overall presence of the vehicle clearly connected with people at the show.”

Quenton Petersen, Chief Executive Officer of Massimo Group

“For us, one of the most encouraging things was seeing interest from both sides of the market”

Quenton Petersen, Chief Executive Officer of Massimo Group

“Dealers see an opportunity to sell the products, while consumers were standing in our booth asking how they could buy them. At the same time, fleet operators and upfitters were looking at the vehicles from an entirely different perspective and identifying applications for their own markets.”

Quenton Petersen, Chief Executive Officer of Massimo Group

“Being part of these conversations is important for Massimo”

Quenton Petersen, Chief Executive Officer of Massimo Group

“We don’t simply want to introduce new vehicles. We want Massimo participating in the conversations shaping where the powersports industry is going while building stronger relationships with dealers, media and other industry leaders.”

Quenton Petersen, Chief Executive Officer of Massimo Group

“SEMA gave us more than product exposure”

Quenton Petersen, Chief Executive Officer of Massimo Group

“It created conversations across dealer development, fleet, upfitting, digital media, strategic partnerships and even opportunities for our marine business. When we look at the return gained from the show, it is the combination of consumer excitement, commercial interest, industry visibility and the relationships created around the Massimo brand.”