Mattel Brick Shop™ Makes Iconic Hot Wheels ® Cars Buildable with New Hot Wheels Racer™ Series
Key Highlights
- ➤Hot Wheels Racer Series launches January 2027 with six buildable vehicles
- ➤Collection expands to 20 collectible models by end of next year
- ➤Suggested retail prices start at $4.99 per buildable vehicle
- ➤Each model includes metal base plates, rolling wheels and rubber-like tires
Expert Statements
Ted Wu, General Manager and Global Head of Vehicles and Building Sets at Mattel
“With the Hot Wheels Racer Series, we’re expanding our signature Mattel Brick Shop approach to brick-building to the iconic 1:64 scale that has defined Hot Wheels die-cast cars for nearly 60 years. Through thoughtful design and engineering, we have accomplished this without compromising the authentic details, craftsmanship and quality that has defined Hot Wheels for generations. The result is a building experience that feels distinctly Mattel Brick Shop and unmistakenly Hot Wheels.”
Mattel Brick Shop™ Makes Iconic Hot Wheels ® Cars Buildable with New Hot Wheels Racer™ Series
* Mattel Brick Shop Hot Wheels Racer Series introduces smaller 1:64-scale collectible builds featuring a variety of car culture fan favorites * These buildable Hot Wheels cars offer fans a new entry point into brick-building at an approachable suggested retail $4.99 price point * Each set features new, authentic details including a metal base plate, inviting fans to build and collect Hot Wheels cars in a fresh format Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced the launch of the new Mattel Brick Shop Hot Wheels Racer Series. This new collection of buildable vehicles brings the signature attention to detail and premium materials of Mattel Brick Shop to the iconic 1:64-scale traditional Hot Wheels cars, with suggested retail prices starting at just $4.99. Debuting with six vehicles, the Mattel Brick Shop Racer Series will be available as of January 2027 and will expand to include 20 collectible models by the end of next year.
Get started
Create a free account to read the full story.