Mattel Names Steve Totzke President and Chief Operating Officer; Roberto Stanichi Steps Down as President, Chief Marketing and Brand Officer
Key Highlights
- ➤Steve Totzke named Mattel president and chief operating officer, effective November 11, 2026
- ➤Totzke will oversee Mattel’s global brands, sales, and consumer products and experiences
- ➤Roberto Stanichi steps down as president, chief marketing and brand officer, effective November 10, 2026
- ➤Stanichi leaves Mattel to pursue another opportunity after a 20-year career
Expert Statements
Roger Lynch, Chairman and CEO of Mattel
“Steve is a highly accomplished and respected leader at Mattel and across the global toy industry, with three decades of experience driving growth, deepening relationships with our retail and entertainment partners, and expanding the reach of our brands. He has been an invaluable advisor to the Board and to me as I’ve stepped into the Chairman and CEO role. Steve’s comprehensive understanding of Mattel and the marketplace makes him exceptionally well suited to lead in this newly created role. I look forward to working closely with him as we sharpen our execution, drive innovation and creativity, and translate the strength of our brands into value for our shareholders.”
Steve Totzke, President and Chief Operating Officer of Mattel
“I am honored by the confidence Roger and the Board have in me and am excited to take on this expanded role. Mattel has an extraordinary portfolio of brands, tremendous creative and commercial capabilities, and an incredibly talented team. Bringing our brand portfolio, commercial, and consumer products and experiences organizations together gives us a powerful opportunity to operate with greater focus and speed, strengthen our partnerships, and create even more compelling products and experiences for our fans around the world.”
Roger Lynch, Chairman and CEO of Mattel
“We thank Roberto for his many contributions over his 20-year career at Mattel. He has played an important part in developing our brand-centric operating model and we wish him all the best in his next chapter.”
Mattel Names Steve Totzke President and Chief Operating Officer; Roberto Stanichi Steps Down as President, Chief Marketing and Brand Officer
Mattel, Inc. (NASDAQ: MAT) today announced the appointment of Steve Totzke as President and Chief Operating Officer, effective November 11, 2026, overseeing the company’s global brand portfolio, sales and commercial operations, and consumer products and experiences. Totzke will report to Mattel Chairman and CEO Roger Lynch. Roberto Stanichi, President and Chief Marketing and Brand Officer, will step down from his role to pursue another opportunity, effective November 10, 2026.
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