Media Enterprises Unify Data, Automate Content Operations
Business Wire•13/11/2026•10:00 ET
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Key Highlights
- ➤ISG published two reports on AI-native media transformation services.
- ➤45 providers evaluated across monetization and platform transformation capabilities.
- ➤40 providers evaluated across content, experience and interactive services.
- ➤Accenture, Capgemini, Cognizant, EPAM, HCLTech, TCS and Wipro led both quadrants.
- ➤AI automation targets content ingestion, localization, quality checks and packaging.
Expert Statements
Rajib Datta, Partner at ISG
“Media organizations need flexible technology environments that maintain everyday services while responding to viewer expectations.”
Rajib Datta, Partner at ISG
“Integrated data foundations and scalable automation help organizations coordinate content, audience and commercial workflows across complex operations.”
Yash Jethani, ISG principal analyst and lead author of the report
“Every media title must reach the right audience in the right form to generate maximum value.”
Yash Jethani, ISG principal analyst and lead author of the report
“Competitive service providers can help companies build secure, adaptable pipelines that make this possible across multiple markets.”
Companies adopt coordinated systems and governed AI for efficient, reliable delivery and accurate personalization and localization, ISG Provider Lens(®) reports say
Media and entertainment organizations worldwide are integrating data and automating processes across multiple functions to enhance subscriber experiences and business outcomes, according to two new research reports published today by Information Services Group (ISG ) (Nasdaq: III ), a global AI-centered technology research and advisory firm.
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