Meet Best Buy Gamers: A New Experience Built for Gamers
Business Wire•20/10/2026•07:00 ET
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Key Highlights
- ➤Best Buy Gamers launches in beta as a personalized gaming destination
- ➤IGN partnership adds gaming reviews, articles and videos
- ➤Torrance, California store will host dedicated gaming experience this November
- ➤First 200,000 profile signups receive a $5 promotional certificate
- ➤Sweepstakes run through November, including a two-minute shopping-cart challenge
Expert Statements
Patrick McGinnis, Chief revenue officer at Best Buy
“For many, gaming isn’t just about playing. It’s the excitement of following new launches, discovering what’s next and being part of the moments that bring gamers together,”
Patrick McGinnis, Chief revenue officer at Best Buy
“For decades, Best Buy has been the destination for gamers, and Best Buy Gamers is another way we’re reaching more customers and bringing fans closer to the culture they love, from the lead-up to launch day to the hours spent playing at home.”
Best Buy Gamers launches in beta; builds on Best Buy gaming experiences, bringing personalized content, member benefits and new experiences together in one destination
Today Best Buy is launching Best Buy Gamers in beta, a new online destination that gives gaming fans a more personalized way to explore gaming content, the latest tech and gear, special offers and sweepstakes, experiences and more. And as part of the launch, Best Buy and IGN are partnering to bring gamers content right to the experience.
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