Mercado Libre Sr. Vice President of Advertising Jesus Moreno Sosa Discusses the Future of Advertising
Business Wire•28/10/2026•11:05 ET
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Key Highlights
- ➤Mercado Ads campaigns with branding objectives reach 25%
- ➤Netflix partnership begins in early 2027, expanding connected TV advertising
- ➤Mercado Ads reaches over 12 million affiliates and creators through its DSP
- ➤Mercado Ads is expanding from on-platform performance advertising into off-platform channels
Expert Statements
Jesus Moreno Sosa, Senior Vice President of Advertising at Mercado Libre
“Agentic Commerce isn’t only a new surface; it’s a new concept for how we advertise. An agent can help someone get inspired at the upper funnel or make a purchase more efficiently at the lower funnel.”
Mercado Libre Sr. Vice President of Advertising Jesus Moreno Sosa Discusses the Future of Advertising
Mercado Libre (NASDAQ: MELI), the leading e-commerce and fintech platform in Latin America, today released the latest episode of its Investor Relations podcast series, “Inside Mercado Libre,” titled “The Future of Advertising .” Richard Cathcart, Investor Relations Officer, is joined by Jesus Moreno Sosa, Senior Vice President of Advertising at Mercado Libre, to discuss Mercado Ads’ strategy, competitive position, and growth opportunities.
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