MINISO Group's Latest Business Update
PR Newswire•09/10/2026•07:38 ET
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Key Highlights
- ➤MINISO Chinese mainland Q3 GMV grew 25%-30% YoY, accelerating from first-half 2026
- ➤MINISO mainland National Day holiday GMV increased 20%-25% YoY, with low-single-digit SSSG
- ➤YOYO generated over RMB1 billion GMV in first nine months of 2026
- ➤YOYO expanded into 53 countries and regions since launching in June 2025
- ➤MINISO USA Q3 GMV grew around 20% YoY; September growth topped 30% with positive SSSG
Expert Statements
Guofu Ye, Founder, Chairman and CEO of MINISO
“YOYO has validated MINISO's strategic capability as a "world's leading IP operation platform", and that MINISO will empower more Chinese original IPs to scale up and accelerate in the global market.”
GUANGZHOU, China, Oct. 9, 2026 /PRNewswire/ -- MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) ("MINISO", "MINISO Group" or the "Company"), a world-leading IP-driven retailer and operation platform, today on a voluntary basis provided a business update on the latest performance of its flagship brand MINISO. The figures contained in this press release were based on the preliminary review of the Company's operational data.
Total GMV(()(1)()) of MINISO Chinese mainland for the three months ended September 30, 2026 ("26Q3") grew by 25%-30% year over year ("YoY"), accelerating from the first half of 2026, powered by a high-single-digit SSSG((1)).
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