Minty Announces Barbara Sinsley as Chief Legal and Privacy Officer

Jon West, Co-founder and CEO of Minty

“Trust is fundamental to our relationships with shoppers and brand partners, and protecting sensitive information is a responsibility we take seriously.”

Jon West, Co-founder and CEO of Minty

“Barbara has spent her career in industries where consumer data rules were created and enforced. She knows what regulators expect and how to build programs that hold up when technology moves quickly.”

Barbara Sinsley, Chief Legal and Privacy Officer of Minty

“Proactive commerce is creating tremendous opportunities, but it also raises important questions about how consumer and partner information is accessed, shared and protected.”

Barbara Sinsley, Chief Legal and Privacy Officer of Minty

“My role includes not only leading how data best moves between shoppers, agents and our partner brands, but also the development of best new practices in proactive commerce with Minty as the industry leading pioneer.”