MNTN Brings Tealium First-Party Data Into MNTN Matched™ to Advance AI-Powered TV Targeting
Business Wire•14/10/2026•09:00 ET
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Key Highlights
- ➤MNTN launches native Tealium audience integration for MNTN Performance TV campaigns
- ➤MNTN Matched averages 6x more site visits than traditional TV targeting
- ➤MNTN Matched averages 3x more revenue than traditional TV targeting
- ➤Tealium audiences refresh in real time, automating targeting and customer exclusions
- ➤Integration is available now to MNTN advertisers with active Tealium accounts
Expert Statements
Mark Douglas, CEO of MNTN
“AI is only as powerful as the signals you give it. Tealium gives ours another really good one. The smarter the inputs, the better the output. In our case, that means better-performing TV.”
Ted Purcell, Chief Customer Officer at Tealium
“With the new MNTN Audience integration, Tealium is enabling joint customers to transform their first-party data into more timely, relevant actions across connected TV. By connecting Tealium audiences directly with MNTN, teams can now activate audience segments with greater precision, reduce manual uploads, and improve campaign performance and customer engagement across the entire journey.”
MNTN Brings Tealium First-Party Data Into MNTN Matched™ to Advance AI-Powered TV Targeting
Tealium Customer Intelligence gives MNTN’s AI another powerful signal to identify households most likely to convert.
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