Momentum has been named the Sponsorship Marketing Association’s Agency of the Year
Globe Newswire•01/10/2026•11:41 ET
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Key Highlights
- ➤Momentum named Sponsorship Marketing Association Agency of the Year
- ➤Momentum delivered its biggest year yet in 2025
- ➤Momentum executed activations at FIFA Club World Cup, Super Bowl and F1
- ➤Momentum’s clients included Anheuser-Busch, Coca-Cola, GEICO, Verizon and Walmart
- ➤Momentum is part of Omnicom (OMC)
Expert Statements
Kevin McNulty, Global President & CMO of Momentum
“We are proud to be recognized as the SMA’s Agency of the Year”
Kevin McNulty, Global President & CMO of Momentum
“Building on a strong 2025, this year has been phenomenal, highlighted by the fan activation platforms we brought to life at the FIFA World Cup.”
Kevin McNulty, Global President & CMO of Momentum
“What our teams have accomplished alongside our client partners this year has been extraordinary, and that momentum continues as we look ahead to the LA28 Olympic Games.”
NEW YORK, Oct. 01, 2026 (GLOBE NEWSWIRE) -- Momentum has been named Agency of the Year by the Sponsorship Marketing Association (SMA), marking a first for the agency.
The SMA cited Momentum for delivering its biggest year yet, executing disruptive activations in 2025 at the FIFA Club World Cup, Super Bowl and F1 for brands including Anheuser-Busch, Coca-Cola, GEICO, Verizon and Walmart.
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