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More Than Half of U.S. Women Have Avoided Talking About an Intimate Wellness Concern Because They Felt Embarrassed or Uncomfortable, New Summer's Eve® Survey Finds

PR Newswire•30/09/2026•09:18 ET
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Key Highlights

  • ➤52% of U.S. women avoided discussing intimate wellness concerns due to embarrassment
  • ➤Summer’s Eve survey found 63% say intimate wellness conversations are easier today
  • ➤Prestige Consumer Healthcare (PBH) promotes “Let’s Talk About It” initiative
  • ➤Summer’s Eve partnered with BeaverCON to spark intimate wellness conversations

Expert Statements

Krista Kiisk, VP of Marketing at Prestige Consumer Healthcare

“Women are clearly telling us that we've made progress, but there's still a disconnect between believing these conversations should be normal and actually feeling comfortable having them”

Krista Kiisk, VP of Marketing at Prestige Consumer Healthcare

“Summer's Eve has always been part of women's intimate wellness routines, and 'Let's Talk About It' is about helping create more space for honest, straightforward conversations — without embarrassment or shame.”

Ariel Rogers, Executive Director of the Beaver Institute

“When Summer's Eve first approached us, we certainly did not expect the Beaver Institute and a women's intimate wellness brand to have much in common. But the more we talked, the more we saw an opportunity to have a little fun while introducing two vastly different audiences to conversations they might not otherwise be having”

Ariel Rogers, Executive Director of the Beaver Institute

“BeaverCON is fundamentally about bringing people together, widening perspectives and building greater understanding of beavers, wetlands, and the significant role they play in a healthy ecosystem. If an unexpected partnership helps more people discover that work, we are happy to welcome them to the conversation.”

More Than Half of U.S. Women Have Avoided Talking About an Intimate Wellness Concern Because They Felt Embarrassed or Uncomfortable, New Summer's Eve® Survey Finds PR Newswire

While 63% say women are more comfortable discussing intimate wellness than five years ago, new research reveals a gap between cultural progress and personal comfort

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