Most Consumers Plan to Purchase Private Brands This Holiday Season, New Report Finds
Key Highlights
- ➤82% of consumers plan to purchase private brands this holiday season
- ➤87% of consumers expect to spend the same or more on holiday groceries
- ➤71% of consumers choose retailers because of their private brands
- ➤77% of consumers plan to purchase products with seasonal flavors
- ➤Daymon’s Holiday 2026 report draws on more than 2,000 consumer responses
Expert Statements
Dave Peacock, CEO of Advantage Solutions
“No season tells us more about what consumers value than the holidays, and Daymon’s research is what helps our brand and retail clients win.”
Dave Peacock, CEO of Advantage Solutions
“This year, consumers are balancing tighter budgets with the desire to celebrate, and they’re making deliberate choices about where to save.”
Dave Peacock, CEO of Advantage Solutions
“That’s where private brands and other high-value, high-quality products are driving purchasing decisions.”
Christine Boenig, President of Daymon North America
“Consumers increasingly see private brands as a holiday staple they can trust, choosing them for quality as much as value.”
Christine Boenig, President of Daymon North America
“That trust gives retailers an opening to innovate, from seasonal flavors to new products built for every holiday occasion, and this report is designed to give them a head start on 2027.”
Christine Boenig, President of Daymon North America
“Whether retailers are refining their holiday lineup or building something new, Daymon’s product development and quality assurance expertise helps them turn these insights into private brand growth.”
ST. LOUIS, Nov. 12, 2026 (GLOBE NEWSWIRE) -- Advantage Solutions Inc. (NASDAQ: ADV), the leading omnichannel retail solutions agency in North America, and its private brands business, Daymon, today released the Holiday 2026 Private Brand Intelligence Report (PBIR). A top finding in the proprietary report shows that 82% of consumers plan to purchase private brands this holiday season.
“No season tells us more about what consumers value than the holidays, and Daymon’s research is what helps our brand and retail clients win,” said Dave Peacock, CEO of Advantage Solutions. “This year, consumers are balancing tighter budgets with the desire to celebrate, and they’re making deliberate choices about where to save. That’s where private brands and other high-value, high-quality products are driving purchasing decisions.”
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