Multi-Brand Hardware Manufacturer Selects HawkSearch for AI-Powered Product Discovery
Key Highlights
- ➤Bridgeline Digital (BLIN) wins HawkSearch deployment across two hardware brands
- ➤HawkSearch replaces an existing solution in a competitive selection
- ➤Deployment adds AI Shopping Assistant, visual search and recommendations
- ➤Unified commerce setup supports shared carts and single checkout across brands
Expert Statements
Ari Kahn, President and CEO of Bridgeline Digital
“Commerce companies with complex product catalogs need search functionality that can handle precision while also giving customers new ways to discover the right products”
Ari Kahn, President and CEO of Bridgeline Digital
“This competitive win demonstrates how HawkSearch brings together advanced search, merchandising, Visual Search and the Shopping Assistant to support a connected, multi-brand buying experience.”
WOBURN, MA / ACCESS Newswire / October 29, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered product discovery and eCommerce solutions, announced today that a multi-brand hardware and tools manufacturer has selected HawkSearch to power search and product discovery across two of its brands. In this competitive win, HawkSearch replaces an existing solution and expands the manufacturer ‘s use of AI-powered product discovery across its unified commerce experience.
The manufacturer operates a portfolio of hardware and tool brands serving both professional and consumer markets. Two of its brands participate in a unified eCommerce environment that allows shoppers to move between brands, add products to a shared cart, and complete a single checkout.
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