National CineMedia Strengthens Cinema Advertising Network With 12 New and Renewed Exhibitor Agreements, Reaching More Than 680 Screens Nationwide
Business Wire•21/10/2026•08:00 ET
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Key Highlights
- ➤12 new and renewed exhibitor agreements reach more than 680 screens
- ➤The Cinemas and THE LOT join NCM’s exhibitor network
- ➤Agreements cover over 80 theaters across priority U.S. markets
- ➤NCM’s network includes approximately 22,000 screens in over 1,750 theaters
Expert Statements
Bernadette McCabe, Vice President, Exhibitor Relations, NCM and Spotlight
“We're proud to deepen our partnerships across the exhibitor community and to welcome The Cinemas and THE LOT into the NCM network. Each of these agreements represents a shared belief in the power of the big screen to connect brands with highly engaged audiences, and we look forward to building on these partnerships in the markets advertisers care about most.”
James Huntsman, Founder of The Cinemas
“NCM's curated roster of exclusive advertisers leans into theatrical influenced content which, in turn, grabs the attention of our guests. We're proud to partner with a team that shares our commitment to providing a premium moviegoing experience for our customers, and we look forward to continued collaboration.”
National CineMedia Strengthens Cinema Advertising Network With 12 New and Renewed Exhibitor Agreements, Reaching More Than 680 Screens Nationwide
New partners, The Cinemas by Blue Fox Entertainment and THE LOT, further enhance NCM’s network in the nation’s top markets
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