Nearly US$100 trillion of investment will depend on decisions made under uncertainty, says new Willis report
Key Highlights
- ➤Investment across major economies could approach US$100 trillion between 2026 and 2030.
- ➤Intangible investment exceeded US$10 trillion in 2025.
- ➤WTW (WTW) report introduces a framework for decisions under uncertainty.
- ➤AI, electrification, workforce transformation and security-driven growth compete for scarce resources.
Expert Statements
Helene Galy, Managing Director, Willis Research Network
“The Willis Research Network was established twenty years ago to contribute to the improvement of institutional decision-making, by connecting world-class research to real-world business challenges.”
Helene Galy, Managing Director, Willis Research Network
“The next 20 years will not be defined by a single technology, risk or disruption but by the interaction of multiple systems competing for the same infrastructure, resources, skills and capital.”
Helene Galy, Managing Director, Willis Research Network
“As organizations invest trillions of dollars in growth, transformation and resilience, competitive advantage will increasingly come from recognizing changing assumptions before they become constraints.”
Helene Galy, Managing Director, Willis Research Network
“The organizations that succeed will not necessarily be those that predict the future most accurately.”
Helene Galy, Managing Director, Willis Research Network
“They will be those that create decision advantage by identifying what is changing, understanding what is at stake and acting before opportunities narrow or critical conditions become unavailable.”
LONDON, Sept. 30, 2026 (GLOBE NEWSWIRE) -- Strategic decisions are becoming harder to execute because the conditions required to deliver them are changing at the same time, according to the latest research by Willis, a WTW business (NASDAQ: WTW). Marking the 20(th) anniversary of the Willis Research Network (WRN), the report, “The decision advantage”, argues that competitive edge increasingly depends not on predicting the future, but on recognizing changing assumptions early enough to act before options narrow and value is lost. Intangible investment exceeded US$10 trillion in 2025 and investment across major economies could approach US$100 trillion between 2026 and 2030 if current patterns continue.
Drawing on two decades of WRN research, scenario work and practical risk experience, the report argues that organizations are not struggling to make decisions because of a lack of data, forecasts or insight. The challenge is recognizing when changing conditions should alter a strategic decision. AI deployment, electrification, workforce transformation and security-driven growth increasingly compete for the same infrastructure, skills, capital, resources and institutional capacity. Strategic opportunities can remain attractive while becoming harder to realize because the conditions required to deliver them are secured elsewhere first.
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